Burger King Shifts Policy on Animals
It's no giant leap, but it is the first step (hopefully of many) in pressuring other fast food chains and factory farm industry into better treatment of animals. Burger King has decided that it will buy a percentage of its eggs and pork from suppliers who raise their animals in a cage free environment. While cage free is not the same thing as free range, which Steven Grover (vice president for food safety) makes sure to point out, this move is still pretty impressive coming from a fast food company that, like all others, is set on keeping costs low.
“When the big boys move, it makes the entire industry move,” said Ms. Grandin, who serves on the animal welfare task forces for several food companies, including McDonald’s and Burger King...
Burger King executives said the move was driven by their desire to stay ahead of consumer trends and to encourage farmers to move into more humane egg and meat production.
“We want to be doing things long before they become a concern for consumers,” Mr. Grover said. “Like a hockey player, we want to be there before the puck gets there.”
The company has expressed the wish to raise the percentage of products coming from cage free suppliers, only the supply isn't there yet. I have a feeling that we'll be hearing news like this coming from other companies in a relatively short time and that farmers will take heed. I can only hope that soon the day of the factory farm will be abolished, but I think that would take a lot more pressure from consumers and I don't know if enough people are willing to take up this cause.
Labels: animal rights

